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LIFE creates conditions conducive to LIFE
— Janine Benyus

Our Core Guiding Principle:

Compassion for all LIFE is infinitely sustainable


The idea that some lives matter less is the root of all that is wrong with the world
— Dr. Paul Farmer
The greatest threat to our planet is the belief that someone else will save it
— Robert Swann

For references, please check out our Facts page.

Nothing will benefit health or increase chances of survival on earth as the evolution to a vegetarian diet
— Albert Einstein
Until he extends his circle of compassion to all living beings, man himself will not find peace
— Albert Schweitzer

If the world goes vegan, we can sequester more carbon on the land that is freed up from animal agriculture than all the carbon added to the atmosphere from fossil fuel burning and land use changes since 1750


Through an Earth Systems Model (ESM), the Integrated Science Assessment Model (ISAM), we estimate that 265 GtC can be sequestered on just the 41% of grasslands that used to be forests prior to deforestation for animal agriculture. That is more carbon than the 240 GtC that were added to the atmosphere between 1750 and 2015!

See our Poster here.

You never change things by fighting the existing reality. To change something build a new model that makes the existing model obsolete
— Buckminster Fuller
If we save the living environment, the biodiversity that we have left today, then we will automatically save the physical environment. If we only save the physical environment, then we will ultimately lose both
— E. O. Wilson

A truly compassionate lifestyle leads to conscious simplicity...


and restores equity in human societies.


Vegan for Health
Vegan for Earth
Vegan for Animals
Vegan for Love


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The meaning of life is to find your gift. The purpose of life is to give it away
— Pablo Picasso
Start by doing what is necessary, then what is possible and suddenly, you are doing the impossible
— St. Francis of Assissi
Tiny tweaks can lead to big changes
— Amy Cuddy
Nobody made a greater mistake than he who did nothing because he could only do a little
— Edmund Burke
We can be blind to the obvious while blind to our blindness
— Daniel Kahnemann
Anyone who stands idly by becomes complicit in what is going on
— Hedy Epstein