Rarely does a day go by without new vegan options coming out. For example, supermarket giant Sainsbury’s recently launched a new line of vegan cheese, which exceeded expected sales by 300%.
Elsewhere, for example in Australia, Germany, Russia and the US, similar trends have emerged. The “Try Vegan This January” campaign Veganuary just broke records too, as did the number of people searching for ‘vegan’ on Google.
But there has been a twist. Because as people are adopting veganism more and more, there has been a pushback from industry. Corporate leaders, clearly feeling threatened, are pressuring lawmakers to nip this trend in the bud."...